Launched by Univision in 2019, Style as Meghan (SaM) was born as a platform for editorial research and an interactive tool designed to change the way people learn about celebrity fashion.

The project was focused on Meghan Markle, the most searched personality on Google in 2018, who is also a fashion influencer.

SaM highlights Meghan Markle’s economic, cultural, and social impact on a global scale through her wardrobe and styling choices. It was run entirely by journalists and was not affiliated with the Duchess of Sussex or her team of stylists.

The tool was presented on a conference of Fashion and Sustainability at Miami Fashion Week 2019.