During my time as Senior Editor of Life&Style in Univision, I developed an incomparable understanding of our digital (and always more sophisticated) audience.

That's why I created 'La Insider', the social media expert in shopping and trends with more than 111K followers. And also had been the content director of El Break de las 7, the digital talkshow live-streamed on Facebook created to entertain the audience during the quarantine. EBD7 generated more than 11 million views and 250K hours of watch time in just a few months. I also created the Meghan Markle's style database and the historical archive for the 30th Anniversary of Premio Lo Nuestro. Everything for latinos.

But was back in 2014 working at Flipboard as a content curator for US Latinos and Latin America where I changed my mindset. Not just because I began working with millennials but also I faced a big challenge: to deliver relevant content for an audience accustomed not only to live but to think in two languages. I developed the workflow, the editorial process and the schedule to successfully launch the apps focused on the cultural relevance of the content.