LA INSIDER
Univision. Shopping expert.
In 2020, I created La Insider, a character that grew from a concept to a project to a weekly show. Editorially, La Insider established itself as a product that previously did not exist at Univision: shopping recommendations from an expert who knows the audience. As La Insider, I developed multiple products with a strong differentiator for each integration. I'd presence in Despierta América, PrendeTV, Edición Digital, VIX and red carpets.
La Insider landed on the sales and marketing team's radar with campaigns for Transitions (Essilor) CeraVe, Shoe Carnival, and was part of a YouTube+ talent sellout from Kohl's and Clinique.
La Insider has more than 120K on social networks (IG, TIktok and FB Fan page).